Privacy Policy

Status August 2020

Name and address of the controller

The responsible party within the meaning of the General Data Protection Regulation and other national data protection laws of the Member States as well as other data protection provisions is:

AnalyticaA GmbH
Central Tower
Landsberger Str. 110
80339 Munich
+49 (0) 89 381 53 53 50
datenschutz@analyticaa.com
www.analyticaa.com

General information on data processing

1. Scope of the processing of personal data
As a matter of principle, we process our users personal data only insofar as required for the provision of a functional website as well as contents and services. The processing of our users personal data is carried out regularly and only with the user’s consent. An exception applies in those cases in which it is not possible to obtain prior consent for actual reasons and the processing of the data is permitted by legal regulations.

 

2. Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for processing operations involving personal data, Article 6 (1) sentence 1 lit. a of the EU General Data Protection Regulation (GDPR) serves as the legal basis.
When processing personal data needed for the performance of a contract to which the data subject is a party, Article 6 (1) sentence 1 lit. b DSGVO serves as the legal basis. This also applies to processing operations needed for the performance of pre-contractual measures.
Insofar as the processing of personal data is necessary for the fulfilment of a legal obligation to which our company is subject, Art. 6 (1) sentence 1 lit. c DSGVO serves as the legal basis.
In the event that vital interests of the data subject or another natural person necessitate the processing of personal data, Art. 6 (1) sentence 1 lit. d DSGVO serves as the legal basis.
If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 (1) sentence 1 lit. f DSGVO serves as the legal basis for the processing.

 

3. Data deletion and storage period
The personal data of the data subject shall be deleted or blocked as soon as the purpose of the storage ends. Storage may also occur, if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the person responsible is subject. The data will also be blocked or deleted, if a storage period prescribed by the aforementioned standards expires, unless there is a necessity for the continued storage of the data for the conclusion or fulfillment of a contract.

 

Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights towards the controller:

1. Right to information
You may request confirmation from the controller as to whether your personal data is being processed by us. If such processing is taking place, you can request the following information from the controller:

1. the purposes for which the personal data are processed;
2. the categories of personal data which are processed;
3. the recipients or categories of recipients to whom the personal data relating to you have been or will be disclosed;
4. the planned duration of the storage of the personal data relating to you or, if specific information is not possible, criteria for determining the storage period;
5. the existence of a right to rectification or erasure of the personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing;
6. the existence of a right of appeal to a supervisory authority;
7. any available information on the origin of the data, if the personal data are not collected from the data subject;
8. the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to request information about whether your personal data is transferred to a third country or to an international organization. In this context, you may request to be informed about the appropriate safeguards pursuant to Art. 46 of the GDPR in connection with the transfer.

2. Right to rectification
You have a right to rectification and/or completion towards the controller, if the personal data processed concerning you is inaccurate or incomplete. The controller must carry out the rectification without delay.

3. Right to restriction of processing
You may request the restriction of the processing of your personal data under the following conditions:

• if you contest the accuracy of your personal data for a period enabling the controller to verify the accuracy of the personal data;
• the processing is unlawful and you refuse to erase the personal data and instead request the restriction of the use of the personal data;
• the controller no longer needs the personal data for processing purposes, but you need it for the assertion, exercise or defence of legal claims, or
• if you have objected to the processing pursuant to Art. 21 (1) DSGVO and it has not yet been determined whether the legitimate grounds of the controller outweigh your grounds.

Where the processing of your personal data has been restricted, such data may be processed, with the exception of storage, only with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or a Member State. If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

4. Right to erasure
a) Obligation to erase: You may request the controller to delete your personal data without delay and the controller is obliged to erase this data without delay, if one of the following reasons applies:

1. the personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
2. you revoke your consent on which the processing was based pursuant to Art. 6 (1) sentence 1 lit. a or Art. 9 (2) lit. a DSGVO and there is no other legal basis for the processing.
3. you object to the processing pursuant to Article 21 (1) of the GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21 (2) of the GDPR.
4. the personal data relating to you has been processed unlawfully.
5. the erasure of the personal data concerning you is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
6. the personal data concerning you has been collected in relation to information society services offered pursuant to Article 8(1) of the GDPR

b) Information to third parties: If the controller has made the personal data concerning you public and is obliged to erase it pursuant to Article 17(1) of the GDPR, it shall take reasonable steps, including technical measures with regard to the available technology and the cost of implementation, to inform data controllers processing the personal data that you, as the data subject, have requested the erasure of all links to, or copies or replications of, that personal data. c) Exceptions: The right to erasure does not exist insofar as processing is necessary

1. to exercise the right to freedom of expression and information;
2. for compliance with a legal obligation which requires processing under Union or Member State law to which the controller is subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
3. for reasons of public interest in the area of public health pursuant to Art. 9(2)(h) and (i) and Art. 9(3) DSGVO;
4. for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes pursuant to Art. 89(1) DSGVO, insofar as the right referred to in section a) is likely to render impossible or seriously prejudice the achievement of the purposes of such processing; or
5. for the assertion, exercise or defense of legal claims.

5. Right to information
If you have asserted the right to rectification, erasure or restriction of processing towards the controller, the controller is obliged to inform all recipients of your personal data of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to request that the controller inform you about these recipients.

6. Right to data portability
You have the right to receive the personal data that you have provided to the controller in a structured, commonly used and machine-readable format. You also have the right to transfer this data to another controller without hindrance by the controller to whom the personal data has been provided, provided that

1. the processing is based on consent pursuant to Art. 6 para. 1 sentence 1 lit. a DSGVO or Art. 9 para. 2 lit. a DSGVO or on a contract pursuant to Art. 6 para. 1 sentence 1 lit. b DSGVO and
2. the processing is carried out with the help of automated procedures.

In exercising this right, you also have the right to have your personal data transferred directly from one controller to another insofar as this is technically feasible. This must not infringe the freedoms and rights of other persons. The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or the exercise of official authority vested in the controller.

7. Right of objection
You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data which is carried out on the basis of Article 6(1)(1)(e) or (f) DSGVO; this also applies to profiling based on these provisions. The controller shall not process your personal data unless it can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims. If your personal data is processed for the purposes of direct marketing, you have the right to object at any time to the processing of your personal data for marketing purposes; this also applies to profiling insofar as it is related to such direct marketing. If you object to the processing for direct marketing purposes, your personal data will no longer be processed for these purposes. You have the possibility, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise your right to object by means of automated procedures using technical specifications.

8. Right to revoke the declaration of consent under data protection law
You have the right to revoke your declaration of consent under data protection laws at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

9. Automated decision in individual cases including profiling
You have the right not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning you or similarly significantly affects you. This does not apply, if the decision

1. is necessary for the conclusion or performance of a contract between you and the controller,
2. is permissible on the basis of legal provisions of the Union or the Member States to which the controller is subject and these legal provisions contain appropriate measures to safeguard your rights and freedoms as well as your legitimate interests, or
3. is done with your express consent.

However, these decisions may not be based on special categories of personal data pursuant to Article 9(1) of the GDPR, unless Article 9(2)(a) or (g) of the GDPR applies and appropriate measures have been taken to protect the rights and freedoms and your legitimate interests. With regard to the cases referred to in (1) and (3), the controller shall take reasonable steps to safeguard the rights and freedoms as well as your legitimate interests, including the right to obtain the intervention of a person on the part of the controller, to express his or her point of view and to contest the decision.

10. Right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or the place of the alleged infringement, if you feel consider that the processing of your personal data infringes the GDPR. The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.

Registration

1. Description and scope of data processing: We offer users an opportunity to register by providing personal data on our website. The data is entered in an input mask and transmitted to us and stored. The data is not passed onto third parties. The following data is collected as part of the registration process: The user’s consent to the processing of this data is obtained as part of the registration process.

2. Legal basis for data processing: Legal basis for the processing of data is Art. 6 para. 1 p. 1 lit. a DSGVO, if the user has given his consent.

If the registration serves the fulfillment of a contract to which the user is a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 (1) sentence 1 lit. b DSGVO.

3. Purpose of data processing
Registration of the user is required for the fulfillment of a contract with the user or for the implementation of pre-contractual measures.

4. Duration of storage: The data is deleted when it is no longer required to achieve the purpose for which it was collected.

This applies to data stored during the registration process for the fulfillment of a contract or for the implementation of pre-contractual measures, if the data is no longer required for the implementation of the contract. Even after the conclusion of the contract, there may be a need to store the contractual partner’s personal data to comply with contractual or legal obligations.

5. Possibility of objection and removal: As a user, you have the option to cancel your registration at any time. You can have your stored data changed at any time.

If the data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, premature deletion of the data is only possible insofar as contractual or legal obligations do not prevent deletion.

Email contact

1. Description and scope of data processing: We can be contacted using the email address provided on our website. The user’s personal data transmitted with the email will be stored in that case. The data is not passed onto to third parties. The data is used exclusively for processing the conversation.

2. Legal basis for data processing: Legal basis for the processing of data is Art. 6 (1) lit. a DSGVO, if the user has given his or her consent. The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 lit. f DSGVO. If the email contact aims to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO.

3. Purpose of data processing: In the case of email contact, this also constitutes the necessary legitimate interest in processing the data.

4. Duration of storage: The data is deleted when it is no longer required to achieve the purpose for which it was collected. For personal data sent by email, this applies when the respective conversation with the user has ended. The conversation is terminated when it can be inferred from the circumstances that the matter in question has been conclusively clarified. The additional personal data collected during the sending process will be deleted after seven days at the latest.

5. Possibility of objection and removal: The user has the possibility to revoke his or her consent to the processing of personal data at any time. If the user contacts us by email, he or she can object to the storage of his or her personal data at any time. In such a case, the conversation cannot be continued.

Any user who contacts us, for example, via our contact form or in person, and leaves us personal data such as contact details in this way can request the deletion of all personal data or enquire about their stored data via our deletion request integrated on the data protection page.

All personal data stored in the course of contacting us will be deleted in this case.

Contact form and email contact

1. Description and scope of data processing: Our website contains a contact form that can be used to contact us electronically. If a user chooses this option, the data entered in the input mask is transmitted to us and stored. The following data is also stored at the time of sending the message:

• Email address
• Name
• Phone/Mobile number
• Company name

For the processing of the data, your consent is obtained during the submission process and reference is made to this data protection declaration. Alternatively, you may contact us via the email address provided. In this case, the user’s personal data transmitted with the email will be stored. The data will not be passed onto third parties. The data is used exclusively for processing the conversation.

2. The legal basis for the processing of data is Art. 6 para. 1 p. 1 lit. a DSGVO if the user has given his or her consent. The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 p. 1 lit. f DSGVO. If the email contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 p. 1 lit. b DSGVO.

3. Purpose of data processing: The processing of personal data from the input mask serves solely to process the contact. In the case of contact by email, this also constitutes the necessary legitimate interest in processing the data. The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

4. Duration of storage: The data is deleted when it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when the circumstances indicate that the matter in question has been conclusively clarified. The additional personal data collected during the sending process will be deleted after seven days at the latest.

5. Possibility of objection and removal: The user can revoke his or her consent to the processing of personal data at any time. If the user contacts us by email, he or she can object to the storage of his or her personal data at any time. In such a case, the conversation cannot be continued. All personal data stored in the course of contacting us will be deleted in this case.

Web analytics services used

Use of Google Analytics

1. Scope of the processing of personal data: We use Google Analytics on our website, a web analytics service provided by Google Inc, 1600 Amphiteatre Parkway, Mountain View, CA 94043, United States.(“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do so, you may not be able to use the full functionality of this website.

2. Legal basis for processing of personal data: Art.6 para. 1 p.1 lit. f DSGVO.

3. Purpose of data processing: The purpose of processing personal data is to specifically address a target group that has already expressed an initial interest by visiting the site.

4. Duration of storage: advertising data in server logs are anonymized by Google deleting parts of the IP address and cookie information after 9 and 18 months respectively.

5. Objection and removal option: You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. For more information, please visit https://www.google.com/intl/de/policies/privacy/ .

Use of Google Ads Conversion Tracking

1. Scope of the processing of personal data: We use Google Ads from Google Inc, 1600 Amphiteatre Parkway, Mountain View, CA 94043, United States on our website. This is an online advertising program in which conversion tracking is used. When you arrive at our website via a Google ad, Google Ads places a cookie on your computer. Each Google Ads customer is assigned a different cookie.

2. Legal basis for the processing of personal data: Art.6 para. 1 p.1 lit. f DSGVO.

3. Purpose of purpose of data processing: We only get to know the total number of users who have responded to our ad. No information is shared that would allow us to identify you. The use is not for tracking purposes.

4. Duration of storage: The cookie loses its validity after 30 days.

5. Objection and removal option: You can stop Google conversion tracking by calling up the tracking procedure in your browser https://www.google.de/settings/ads and making the desired settings there. You can find more information at https://www.google.com/intl/de/policies/privacy/

Use of Google Remarketing

1. Scope of the processing of personal data: We use Google AdWords of Google Inc, 1600 Amphiteatre Parkway, Mountain View, CA 94043, United States on our website. This is an online advertising programme that uses remarketing tracking. When you arrive at our website via a Google ad, Google Ads places a cookie on your computer. A different cookie is assigned to each Google remarketing customer.
2. Legal basis for the processing of personal data: Art.6 para. 1 p.1 lit. f DSGVO.
3. Purpose of data processing: the purpose of the processing of personal data is to target a group of users who have already expressed an initial interest by visiting the site and to address them with targeted advertising when they visit other websites on the Google network.
4. Objection and removal option: You can stop Google remarketing tracking by deactivating the tracking procedure in your browser. You can find more information on https://www.google.com/intl/de/policies/privacy/

Use of Google Maps Plugin

1. Scope of personal data processing: We use the online map service Google Maps of Google Inc., 1600 Amphiteatre Parkway, Mountain View, CA 94043, United States on our website. By using Google Maps on our website, information about the use of our website, your IP address and addresses entered in the route planning function are transmitted to a Google server in the USA and stored there. By using our website, you consent to the processing of your data collected by Google Maps.

2. Legal basis for processing of personal data: Art.6 para.1 p.1 lit. f DSGVO.

3. Purpose of data processing: We have no knowledge of the purpose of the data collection, nor of the use of the data by Google.

4. Duration of storage: We do not have any information about the duration of storage.

5. Objection and removal options: You can find more information at https://www.google.com/intl/de/policies/privacy.

Use of Facebook Custom Audiences

1. Scope of the processing of personal data: We use the remarketing function of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on our website. This is an online advertising programme that implements the Facebook pixel. Using this function, we can target visitors to our website with advertising by displaying personalised, interest-based Facebook ads to them when they visit the Facebook social network.

2. Legal basis for processing of personal data: Art.6 para.1 p.1 lit. f DSGVO.

3. Purpose of data processing: When you visit our website, a direct connection to the Facebook servers is established via the Facebook remarketing tags. The Facebook servers transmit which of our websites you have visited. Facebook assigns this information to your personal Facebook user account.

4. Objection and removal options: You can find more information on the collection and use of data by Facebook in Facebook’s privacy policy at https://www.facebook.com/about/privacy/. You can object on https://www.facebook.com/settings/?tab=ads , you must be logged in to Facebook.