What is affiliate marketing?
Affiliate marketing is an online sales solution that enables you to acquire many new sales partners in a short time. As an advertiser (merchant), you give your sales partners (affiliates or publishers) a share of the sales generated via your partners’ websites. As an affiliate marketing agency, we gladly support you with setting up a successful partner scheme.
Acquiring new customers and increasing sales are probably the supreme disciplines in marketing. Affiliate marketing uses co-operation, the very secret to the success of all human activity, to reach these goals. An organized e-commerce community is created through targeted networking among providers of high-quality content (publishers) and advertisers (merchants) that ensures a win-win situation.
Every time a prospective customer clicks on an advertisement on a partner website and makes a purchase, the merchant’s cash register rings and the operator of the customer referral site receives a commission.
Depending on the target, remuneration models other than pay per sale are also possible in affiliate marketing: for instance, your sales partner receives a commission when a customer that he/she referred visits their site (pay per click) or registers on your site (pay per lead).
Despite all the varying remuneration models, there is one important difference to classic forms of advertising: Affiliate marketing is exclusively success-based. Payment is only due when measurable successes occur. As an experienced affiliate marketing agency with very good contacts to all the important networks, we examine the different remuneration models carefully to achieve the best possible cost-benefit ratio for you.
Most website operators usually have a topic-specific customer base. This is where affiliate marketing gives you a cutting edge and enables you to address your target group directly and increase your advertising impact. Your reach soars swiftly, cost- effectiveness and full cost control are guaranteed.