AnalyticaA – experts in taking your digital marketing international
Preparing for the future means taking action, rather than simply reacting. Expanding an eCommerce business internationally can help secure its long-term success. In collaboration with Google, AnalyticaA offers tailored, high-performing online marketing solutions that make it significantly easier for businesses to enter new markets.
What we
offer
We offer comprehensive cross-border marketing solutions tailored to your offering and your business. As one of only four “international Google Growth” partner agencies, we have exclusive access to contacts, insights, tools, expertise and more, directly from Google. International online marketing also requires careful planning, keeping both the big picture and the specific characteristics of each market in view. We have extensive experience in online marketing and also help you find the right international partners. Together, we develop a suitable strategy to make your international expansion a complete success.
How we support you
We develop an international expansion strategy for your products or services. We begin by analysing the available data and identifying the opportunities and risks of taking your eCommerce business international. On this basis, we create a scalable project structure that we continually analyse and improve. We also support you in managing international partners. We help you acquire new international customers quickly and develop an appropriate communications strategy that reflects your corporate identity and takes local differences into account.
What we
deliver
Based on the strategy we develop together, we implement local campaigns across all online marketing channels. Our approach is cross-channel by design and reaches potential customers at precisely the right point in their customer journey. International social media and content marketing are as much a part of our comprehensive approach as technical SEO and performance-driven international search engine marketing. As an “international Google Growth” partner agency, we can draw on Google’s resources and expertise.
Our services
Success factors in international eCommerce
International online marketing generally requires far more know-how, staff and expertise than operating solely in the home market. Language barriers are not the only obstacle: infrastructure, legislation and disposable income can also differ considerably in other countries. Cultural differences must also be identified and used to advantage. Medium-sized businesses in particular often struggle to meet these challenges, partly because they lack the right staff. AnalyticaA has already helped a range of businesses take their business models international and provides expertise and experience at every stage of the journey towards international success. Developing a campaign strategy that spans channels and countries is generally the best foundation for high-performing international online marketing. AnalyticaA therefore also offers carefully planned, fully integrated cross-channel marketing for foreign markets, giving our clients the best possible support and marketing their products consistently across all channels.
International online marketing: the key channels
International paid search
Paid search (search engine advertising) is an effective tool for reaching target audiences worldwide. Successful advertising on Google and other search engines requires not only familiarity with current Google guidelines and language skills, but also detailed knowledge of the target market and its particular characteristics. International campaigns also need ongoing analysis and optimisation. AnalyticaA uses intelligent technologies for analysis and tracking, with transparent reporting that keeps clients regularly informed about the current status of their campaigns. As one of only four “international Google Growth” partner agencies worldwide, AnalyticaA has direct contacts at Google and access to exclusive marketing insights and know-how.
International SEO
International SEO helps businesses appear in organic search results in other countries. However, successful international SEO involves overcoming a number of challenges. One question we are often asked, for example, is which domain strategy we recommend. The main options are country-specific top-level domains (e.g. mein-unternehmen.de mein-unternehmen.com), subdomains (e.g. de.mein-unternehmen.com, en.mein-unternehmen.com) and subdirectories (mein-unternehmen.com/de, mein-unternehmen.com/en). Each approach has its own advantages and disadvantages, so the best option for a business can only be determined on a case-by-case basis. Another SEO challenge is the correct use of hreflang tags. These tell search engines which page to serve for a particular language and/or region. These tags are also said to pass on some trust, authority and link equity to the target page, which can significantly improve its indexing and ranking. Creating foreign-language content for websites and marketing is, of course, another major challenge for many businesses. We can also provide support in this area. AnalyticaA has in-depth knowledge and many years of experience in international search engine optimisation, offering advice and practical support on all the questions and issues that arise during international expansion.
International social media marketing
Social media has become an integral part of communication and marketing. International social media marketing is therefore also part of AnalyticaA’s holistic approach. Social networks offer many opportunities to promote a business and its products internationally and generate customer responses. Successful social media marketing in other countries depends, among other things, on using the right tone to reach the intended target audience. This often requires a native speaker. Local staff also have the advantage of being able to provide valuable insider information, helping to tailor activities even more closely to each country and its people. AnalyticaA assesses the target audience’s preferred channels and develops the best social media strategy for the business. In doing so, AnalyticaA can draw on a network of partners across many countries.