International online marketing: the most important channels
PPC (Search Engine Advertising) is an effective tool for addressing your target group worldwide. It is not sufficient to be familiar with the current Google guidelines and have the required language skills to place ads successfully. It is also necessary to be well informed about the target market and its specific features.
International campaigns should also be analyzed and optimized on an ongoing basis. AnalyticaA uses intelligent technologies for analysis and tracking, and customers are regularly informed about the current status of their campaigns via transparent reporting. As one of only four “international Google Growth” partner agencies worldwide, AnalyticaA has direct contacts at Google and can draw on exclusive marketing insights and know-how.
With international SEO, one can find you in the organic hits of search engines in other countries. However, to be successful in international SEO, several challenges need to be overcome.
A question that we often hear is which domain strategy is advisable. In principle, one can distinguish between country-specific top-level domains (my-company.com), subdomains (en.my-company.com), and directories (my-company. com/en). Since each of these solutions has its specific advantages and disadvantages, the right one for your company has to be selected on a case-by-case basis.
One other SEO challenge is the correct use of hreflang tag attributes. These allow search engines to offer the proper page in the correct language and region. It is said that these attributes inherit some trust, authority, and link power to the target page, qualities which can significantly improve its indexing and ranking.
Creating content in a foreign language, both for websites and marketing, can also be challenging for many companies. We can support you in this regard. AnalyticaA has well-founded know-how and many years of experience in optimizing international search engine results and can provide you with advice and assistance on all questions and topics that arise during internationalization.
International Social Media Marketing
Social media has become an indispensable part of communication and marketing. AnalyticaA’s holistic approach, therefore, includes marketing services for social media. Social networks offer many opportunities to promote a company and its products internationally and generate reactions from customers. To run an internationally successful social media marketing campaign, you need to find a. o. the right tonality by addressing the intended target audience. This can only be achieved if a native speaker implements it. Another advantage of having local employees is that they can provide important insider information allowing you to tailor the measures even better to the respective country and its people. AnalyticaA evaluates the preferred channels of your target group and designs the optimal social media strategy for your company by drawing on a network of international partners.